A large part of the film is devoted to communications professionals trying to capture emotional responses from the general public via key words and slogans. Animal rescue commercials tap into our feeling of sadness. Commercially, finding the right human emotion with which to connect can also produce financial success. Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth. All of this proves that it is imperative to identify which human emotion your communications campaign is targeting, and whether that response will help you achieve your goal s.
To be sure, the product, service or issue being promoted will necessitate targeting the appropriate emotion to achieve your desired success. For banks and financial services organizations, security—an offshoot of happiness—is important. The bank crafted messaging and features to connect to those sentiments, leading to its fastest-growing new credit card. Hence, emotionally targeted communications campaigns are complex. There are subcategories to identify.
In the case of Millennials, it is the environment. When negative emotions are out of balance, problems might seem too big to handle. The more we dwell on negative emotions, the more negative we begin to feel. Focusing on negativity just keeps it going. Instead of narrowing our focus like negative emotions do, positive emotions affect our brains in ways that increase our awareness, attention, and memory.
They help us take in more information, hold several ideas in mind at once, and understand how different ideas relate to each other. When positive emotions open us up to new possibilities, we are more able to learn and build on our skills.
That leads to doing better on tasks and tests. People who have plenty of positive emotions in their everyday lives tend to be happier, healthier, learn better, and get along well with others. Science is helping us find out how valuable positive emotions can be. Experts have learned a lot from recent brain studies. Here are two findings that can help us use positive emotions to our advantage:. When we feel more positive emotions than negative ones, difficult situations are easier to handle.
Positive emotions build our resilience the emotional resources needed for coping. They broaden our awareness, letting us see more options for problem solving.
Studies show that people feel and do their best when they have at least three times as many positive emotions as negative emotions. That's because of something called the negativity bias. The negativity bias is a natural human tendency to pay more attention to negative emotions than to positive ones. Almost makes you angry enough to tweet, right? It's comforting that people are also inclined to share joy and happiness, and they tend not to spread other people's sadness or disgust. However, studies do seem to show that people feel more comfortable being angry online than they do in person, and anger is more likely to spread among users than any other emotion.
The Chinese study is important for proving that this is a fact — now there's more reason than ever to reexamine our online habits and perhaps change them for the better. Anger is the Internet's most powerful emotion. Nick English Greatist. Anger and health risk behaviors. J Med Life. Gottlieb MM. Ortony A, Turner TJ.
What's basic about basic emotions? Psychol Rev. Anwar Y. Emoji fans take heart: Scientists pinpoint 27 states of emotion. Berkeley News. Your Privacy Rights. To change or withdraw your consent choices for VerywellMind. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page.
These choices will be signaled globally to our partners and will not affect browsing data. We and our partners process data to: Actively scan device characteristics for identification. I Accept Show Purposes. Basic Emotions During the s, psychologist Paul Eckman identified six basic emotions that he suggested were universally experienced in all human cultures.
Happiness Of all the different types of emotions, happiness tends to be the one that people strive for the most. This type of emotion is sometimes expressed through: Facial expressions : such as smiling Body language : such as a relaxed stance Tone of voice : an upbeat, pleasant way of speaking While happiness is considered one of the basic human emotions, the things we think will create happiness tend to be heavily influenced by culture.
Sadness Sadness is another type of emotion often defined as a transient emotional state characterized by feelings of disappointment, grief , hopelessness, disinterest, and dampened mood. Sadness can be expressed in a number of ways including: Crying Dampened mood Lethargy Quietness Withdrawal from others The type and severity of sadness can vary depending upon the root cause, and how people cope with such feelings can also differ.
Fear Fear is a powerful emotion that can also play an important role in survival. Expressions of this type of emotion can include: Facial expressions : such as widening the eyes and pulling back the chin Body language : attempts to hide or flea from the threat Physiological reactions : such as rapid breathing and heartbeat Of course, not everyone experiences fear in the same way. Disgust Disgust is another of the original six basic emotions described by Eckman. Disgust can be displayed in a number of ways including: Body language : turning away from the object of disgust Physical reactions : such as vomiting or retching Facial expressions : such as wrinkling the nose and curling the upper lip This sense of revulsion can originate from a number of things, including an unpleasant taste, sight, or smell.
Anger Anger can be a particularly powerful emotion characterized by feelings of hostility, agitation, frustration, and antagonism towards others. Anger is often displayed through: Facial expressions : such as frowning or glaring Body language : such as taking a strong stance or turning away Tone of voice : such as speaking gruffly or yelling Physiological responses : such as sweating or turning red Aggressive behaviors : such as hitting, kicking, or throwing objects While anger is often thought of as a negative emotion, it can sometimes be a good thing.
Surprise Surprise is another one of the six basic types of human emotions originally described by Eckman. Surprise is often characterized by: Facial expressions : such as raising the brows, widening the eyes, and opening the mouth Physical responses : such as jumping back Verbal reactions : such as yelling, screaming, or gasping Surprise is another type of emotion that can trigger the fight or flight response. Other Types of Emotions The six basic emotions described by Eckman are just a portion of the many different types of emotions that people are capable of experiencing.
Some of the emotions he later identified included: Amusement Contempt Contentment Embarrassment Excitement Guilt Pride in achievement Relief Satisfaction Shame Other Theories of Emotion As with many concepts in psychology, not all theorists agree on how to classify emotions or what the basic emotions actually are. Was this page helpful? Thanks for your feedback! Sign Up. What are your concerns? Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles.
Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. Proceedings of National Academy of Sciences. Surprise: A belief or an emotion? Chandrasekhar Pammi and Narayanan Srinivasan Eds. Is sadness only one emotion? Psychological and physiological responses to sadnesss induced by two different situations: "Loss of someone" and "failure to achieve a goal.
Journal of Medicine and Life. Related Articles. Emotions and Types of Emotional Responses. Scientists Study Core Emotions vs.
0コメント